Lush Easter 2021
Lush Upon a Time
Seasonal campaigns are a joy, and typically a good excuse to at least make myself laugh.
The Lush Upon a Time campaign video was one of Lush North America's most viewed YouTube videos of 2021, and when no one is going outside to play, that feels like a pretty good stat.
Some cute little signs for a nursery rhyme Easter display in-store
Art direction
Jamie Zirk
Copy
Tania Marcial
Videography
Daniel Jeffery
Lush Easter 2020
No Need to Hunt
There's no reason to hunt when Lush is your go-to for ethical Easter treats.
This campaign utilized soft, hand-drawn shapes to playfully "hide" products in plain sight.
Static lightbox display
Showcasing multiple ways to use knot-wraps at Easter
A small selection of shop signage
Art direction
Jamie Zirk
Copy
Sarah Arboleda
Photography
Emily Holmes
Creative Direction
Jay Gundzik