Jamie Zirk: Art direction & storytelling - Seven Solutions for Systemic Change

Seven Solutions for Systemic Change

Despite being a cosmetics company, Lush has always been involved in conversations regarding human, environmental and animal rights. Based on the 2019 youth-led global week of action and climate strikes, Lush called on its customers to join in on an action each day: Seven Solutions for Systemic Change.

Animation: Imma Almourzaeva • Written and performed by: Aisha Fukushima

Printed leaflet available in Lush shops, custom icon set

Stickers for staff to hand out on the streets

Phone2Action platform used to get folks interested in being involved further information of action steps

Each day revolved around education about a specific theme contributing to the climate crisis, and what we can do as individuals to affect systemic change. The week ended with Lush closing it's shops and online presence to disrupt business as usual and encourage staff and customers to participate in the strike.

350.org is a long-time partner of Lush, and an international movement of ordinary people working to end the age of fossil fuels and build a world of community-led renewable energy for all. Working with youth organizers from around the world, 350.org was a large voice in organizing and visually unifying the global week of action.

To stay aligned with the conversation already started, I built Lush's campaign from the typographic and palette foundation set by 350.org (with their blessing, of course). Lush also partnered with several youth organizers from around North America, and particularly with a cool group from Metro Vancouver called the Sustainabiliteens. Youth voices were uplifted across Lush's print and digital assets of the campaign, and in addition, we invited the Sustainabiliteens to participate in a photoshoot that offers a new perspective.

To kick off the week, Performance Lecturer, Justice Strategist, Singer/Songwriter, and RAPtivist Aisha Fukushima was commissioned to write and perform a spoken word piece, beautifully animated by Imma Almourzaeva.